In the age of websites, social media and internet marketing, it’s now more important than ever to make an impression – to put a face and personality to your business and brand.
People are naturally driven to imagery, in fact, we process visuals 60,000 times faster than text, so your brand imagery lends an important hand when your audience is absorbing who you are and what you offer the world. It will be the first thing that people notice when they land on your website.
There’s no better way to tell your story and visually cut to the heart of your business than through your imagery. So you need images, but more importantly, you need good quality, on-brand images.
You might have your logo, colours and fonts down, but your photography or illustrations are a part of this suite as well. Having all of your visual elements work together cohesively is vital in maintaining brand consistency.
Any images chosen for visual communication are a reflection of your brand. These images are more than simple visuals—they convey an emotion to the viewer and build trust and confidence over time and repeated exposure. They allow your customer to connect with your brand personality. Presenting a uniform look and feel across all visuals and aspects of your business, building brand personality and recognition, it ensures clear and consistent messaging.
Since the pandemic, companies and organisations have felt the increased need to humanise their branding. A website with a human face helps the viewer to feel connected and they are more inclined to trust in that company and their offerings. Brand imagery gives the business an air of legitimacy and credibility that they might otherwise lack.
Brand photography is more than a set of pretty photos. It’s a strategic approach to visually telling your story through a series of high-quality images that are ONLY for your brand – something truly unique. It is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Things to consider
When selecting stock imagery or deciding to organise a branding photoshoot you need to consider how it sits within your overall brand and the type of look and feel, or personality that you want to project. Here are some things that you might want to consider when you are planning images or selecting stock images to support your brand:
- tone and mood
- light and shadow
Some free resources
Not every business is ready or able to invest in a branding shoot to support their branding visuals. We get it!
This isn’t the end of the world, there are some really great free resources available where you can find some supporting brand imagery that will suit your business look and personality. Here are some of our favourites:
Where to from here?
If you need help with your brand imagery or the cohesiveness of your overall brand, get in touch! We would love to work with you and your business to ensure that your brand elements are working for you and telling your unique story across all your touchpoints.
Alternatively – if you are local and need help with a branding shoot we can suggest some great local photographers that we trust.